In 2003, Disney released the massively popular Toontown Online, an RPG (role-playing game) filled with playable Disney characters that allowed users to interact with each other in the Disneyverse. When the Internet (as we know it today) became ubiquitous in the early 2000s, many entertainment companies began capitalizing on its world-building powers by producing Web-based video games and interactive digital spaces. Their approach allows for the direct compensation of actors and other filmmaking personnel, generating an ecosystem of trust and transparency. Started by a handful of technologists who have long bemoaned the unfair financial practices of Hollywood, Film.io uses the decentralized architecture of blockchain and the expansive tools of AI tech to help community members create, greenlight, and invest in projects without the need for shady middlemen or questionable contract agreements. Web3-based companies like Film.io have already begun offering better solutions. Thanks to the transparency and peer-to-peer nature of decentralized technologies, entertainment accounting can be rendered more stable and less opaque. Agreements surrounding compensation, budgets, intellectual property rights, expenses, and other financial components of the trade are often exaggerated or muddied, as studios and film execs jump through hoops to ensure high personal profits and low expenses.Įven if you know very little about Web3, blockchain technology seems like the obvious solution to vexing accountability problems in Hollywood. Blockchain TransparencyĪccounting and the transfer of intellectual property in the entertainment industry have become so opaque that they’ve developed their own particular term - Hollywood accounting. Bad contracts? Sketchy middlemen? Confusing royalty distribution plans? Inequitable compensation? Blockchain can help. The transparent and more equitable nature of decentralized technology could help fix Hollywood. The world is rapidly changing, and Web3 and blockchain technologies are offering solutions to problems that have long remained unsolved. In 2020 it was revealed that many young K-pop stars had signed what’s become known as “slave contracts,” wildly unfair agreements between artists and their managers that give the managers most if not all of the control. Headlines in recent years have further fueled the widespread suspicion that the entertainment industry is in desperate need of fixing. Why? Because of the centralized power that studios and entertainment executives wield in the current Web 2.0 world.Ĭase in point. Its goal is to replace centralized, corporate systems with a decentralized network that is owned, maintained, and run by its users. American culture has glorified Hollywood in the past but the reality reveals an industry of sharks, and this reputation doesn’t seem set on vanishing anytime soon.Ĭould blockchain and Web3 help turn things around?įast Fact: Web3 is often referred to as the “third-generation” internet. From convoluted contracts to biased pay structures and cut-throat competition, the cultural engine of Hollywood is well-known and especially post-Harvey Weinstein is in need of a major tuneup. The entertainment and media sectors have long been considered industries replete with problems.
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